Contact info

ericazf [at] | LinkedIn

Professional experience


UI designer  (October 2017 - current)

Amsterdam – UI designer at the e-commerce of the adidas brand, spanning mobile and desktop (responsive website). Currently allocated in the Product Listing Page agile team, and also co-responsible (along with my UI colleagues) for the implementation and standardization of the new design language on the website.

Chama App

UX/UI designer  (January - August 2017)

Amsterdam – Responsible for the UX/UI design of Chama platforms: Android and iOS apps for consumers and a desktop admin tool for dealers. Chama is a startup that helps consumers buy gas bottles more easily, through a mobile app, in areas where there is no piped gas. It started in São Paulo, Brazil and is now expanding also to Belo Horizonte.

OLX Brasil

UX Consultant (January 2016 - November 2016)
Android Senior Product Designer (August - December 2015)

Rio de Janeiro – Started working solely in the Android App team (UX and UI), but with internal team changes, moved to the role of UX Designer for all platforms in the Paid Products team. During the Android designer phase, worked on small improvements and was responsible for a UI Facelift project. During the UX phase, I've been planning and moderating usability tests, surveys, compiling research results, discovering personas, creating flowcharts and wireframes, specifying navigation rules and standardizing language, focused on the team's goals (mainly monetization and paying user's happiness).


Interaction Designer (May - July 2015)

Rio de Janeiro – Information architecture and wireframes for clients such as Claro and Davivienda bank (Colombia).


Product Designer (February – May 2015)
Junior Designer (July 2013 – January 2014)
Design Intern (February – July 2013)

Rio de Janeiro – Information architecture, design and front-end for mobile and web products, focused on VAS (value-added services) for Oi, Claro, Tim and Vivo; management of the design team's tasks; later becoming leading designer at Apps Club, the company's main product, working together with POs and DEV leads in scrum-based development cycles.


Design Intern (August – December 2012)

New York – Visual design for mobile and web products, having Best Buy as main client at the time.


Design Intern (November – December 2011)

Rio de Janeiro – Interface design, mainly for interactive exhibitions and spaces.

Inventum Design

Design Intern (September 2010 – May 2011)

Rio de Janeiro – Branding and design for print media.

Academic Education

PUC-Rio: Pontifícia Universidade Católica do Rio de Janeiro

Specialization: Interface Ergodesign: Usability and Information Architecture

Rio de Janeiro (August 2015 – December 2016)

Escola Superior de Desenho Industrial (Esdi – UERJ)

Undergraduate degree (2008 – 2013)

Rio de Janeiro – Bachelor of Industrial Design; double major in Graphic Design and Product Design

Parsons the New School for Design

Exchange program: Science Without Borders (January – December 2012)

New York – BFA Design and Technology


Science Without Borders

Exchange program. Capes (January – December 2012)

Scientific Initiation

Undergraduate research. CNPq (August 2009 – July 2010)

Complementary Education

Cooper Training: Interaction Design and Visual Design

Cooper / OLX Brazil (2015)

Scrum Training

Knowledge21 / Huge (2015)

Digital Marketing: Strategic Planning

ESPM (2015)

Assembling Sass I

Code School (2014)

Front-end development with Javascript and Jquery

Caelum (2013)

Javascript Fundamentals

Code Academy (2013)


  • Information Architecture
  • User research
  • UX Design
  • UI/Visual Design
  • Front-end development
  • Planning


  • Axure
  • Sketch
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML
  • Haml (basic) 
  • CSS/Sass
  • Javascript/JQuery (basic)
  • Arduino (basic)
  • Processing (basic)
  • Rhinoceros


  • Portuguese (mother language)
  • English (fluent)